Monday, 25 March 2013

Adobe’s CTO moves to Apple; Analysts shocked

There has been a major turn of events in the world of technology - Chief Technology Officer at Adobe, Kevin Lynch has made an announcement that he has resigned from his post at Adobe to join Apple as vice president, technologies. The announcement came as a shock for tech analysts, as Lynch had been a harsh critic of Apple at some point. The controversy began in 2010, when Apple declined to use Adobe’s Flash technology on their iPhone and iPad. The war escalated to the point that both companies became public with their grievances. Former CEO of Apple, Steve Jobs published a memo called “Thoughts on Flash”, in which he brutally criticized Adobe’s technology, terming it flawed, while praising HTML5. Adobe replied by launching an online and in print advertising campaign against the workings of Apple, which takes away people’s freedom to choose. However, a year after this controversy, Adobe halted its work on mobile version of Flash and focused more on HTML instead.

Lynch and Apple say: No comment
So, what prompted this sudden change of mind on Lynch’s side – no one is sure of. When contacted by the media for a statement and probable cause of shift, Apple and Lynch chose to stay mum.  However, Adobe responded and said the company wouldn’t be hiring any new CTO; instead the responsibilities will be re-assigned to two key personnel - Adobe CEO Shantanu Narayen and SVP Bryan Lamkin.
Earlier, CNBC reported that Lunch will take the position of vice president of technology at Apple, working directly under senior vice president of Apple, Bob Mansfield. This position was created, when ioS software chief Scott Forstall resigned in October 2012 along with retail chief John Browett. Apple is still looking for Browett’s replacement, but it is rumored that Lynch will be filling in for Forstall.

Speculations at Adobe
Back at Adobe, people are speculating upon Lynch’s reasons for resignation. One senior employee assumed that it’s probably got to do with Apple’s approach towards combining hardware and software. Connecting threads, he said Lynch’s fascination with combination of hardware and software – which is absent at Adobe – may have propelled him towards Apple. While solving the mystery of Lynch’s move, tech analyst Jeffery Hammond has said Lynch has always been interested in software. He has earlier knowledge of iOS and worked with the Mac software including the Mac spyware threats. This might have forced Lynch to make its move to Apple. Another important reason is lack of software based work in Adobe – despite its success with cloud computing.

The significance of Lynch’s resignation can also be determined by the fact that Adobe’s revenue crashed down significantly in its first quarter, which might have created a buzz in the market. However, the company number of members for its Creative Cloud service has increased to over 500,000 this year. Moreover, the company showed a marked increase at the stock exchange – from $2.32 to $43.07. However, Apple’s stocks decreased by 89 cents to $453.60 per share.

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