Thursday, 11 October 2012

RIM’s Lifeline

It is becoming increasingly obvious that RIM is putting all its hopes of a sensational comeback on BlackBerry 10. The new BlackBerry operating system does seem like proving itself to be up to the challenge, if its initial look is anything to go by. The first thing that has brought BB10 into the limelight is its interface, which is set to completely revamp multitasking. The BlackBerry Hub, sort of like the nerve center of the new OS, is another landmark feature, which blends in nicely with BlackBerry Flow and Active Frames to give the user an all-round package. However, the thing that RIM must keep in mind while competing with Android and iOS is the number of apps – over 600,000 – that the big two have on offer. The current BlackBerry devices do not offer anything along similar lines or numbers and RIM needs to focus on filling this void if it needs to return to the spotlight of the smart phone market.

Apple latest mapping app touted by the company as the “most beautiful, powerful mapping service ever” didn’t exactly turn out to be that I’m afraid, forcing Apple’s CEO Tim Cook to not only apologize, but also go as far as recommending the mapping apps of rivals to iPhone users. While any quasi howler that Apple conjures generates multiple times as many hoopla as that of any of its rivals, and there is no doubt that if Steve Jobs were alive Tim Cook would have been fired, the app isn’t exactly an unmitigated disaster. I’ve used Apple’s Maps app and everything works rather fine, especially the turn by turn directions. But yes it was a bit of a joke to launch it without public transit, a logical design and with incomplete data of location. The app is not the best in the world, but it’s far from being the worst as well. But the thing with Apple is, Steve Jobs raised the bar to such towering heights that his followers were always going to have a tough time satisfying the oh-so-demanding Apple aficionados.

Google’s Low-Blow
 Who would’ve thought that a big name like Google would have to resort to low blows for survival? But that is precisely what has happened. Google has been taking down a lot of affiliate websites which were in direct competition with Adwords – Google’s advertising system – only to set up its own affiliate network for advertising purposes. While Google’s wild beasts Panda and Penguin have been on a hunt to track down and shut down sites that use the affiliate technique to increase their search engine ratings, Google’s skewed rulebook continues to label its own affiliate sites as legal and authentic. It is becoming increasingly clear, and is equally sorry to note, that Google taking down the affiliate sites was owing to the search engine giant’s insecurity and its fear of simmering competition after the sites that were taken down showed unprecedented profits.

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